After struggling to find a growth partner through social media contractors, Be Your Kind chose to invest in their marketing team and partner with Lens Media. The business owners needed more than just someone who could take pretty pictures, but could spearhead strategic growth to build customer loyalty and establish Be Your Kind as the premier destination for beauty and wellness.

As a Complete Client, BYK works directly with a Lens Marketing Team to build monthly strategies, curate content calendars, capture and edit content, and publish digital assets in an engaging way.

To further support the local community the brand has built, weekly newsletters arrive in the inboxes of over 2,200 consumers using Lens Media’s Fractional Marketing services.

Lens Media acts as the internal marketing team for BYK. With visibility into analytical platforms and having a good sense of applicable mentor brands, we are able to ensure BYK holds a competitive edge in the local industry and stands apart from the competition.