Capture content that told the “girls on the go” that a new product was dropping that would actually make their lives easier. Keote bags blend functionality with timeless style, so it was important to get that across to the target audience.

For a one-time content shoot, Keote received a Lens-directed BTS for product launch photoshoot, producing clips, long-form videos and stock images to be used across digital platforms.

Keote wanted to stand apart from other reusable bag products. With less emphasis on “going green” and more tailored towards high fashion, yet functional design.