Lens partnered with NewlyNamed to capture creative content highlighting the brand’s product and to celebrate hitting a major milestone. The client wanted to bring in aesthetic elements to showcase what the the new customer process and give context to how the customer feels when they receive a NewlyNamed box.

After the Lens Creative Strategy was locked in, our talented team gathered stock images, videos, and short clips, all intended for NewlyNamed’s online and social media presence.

Building off of the booming Wedding Industry, Lens Strategists targeted a specific audience through minimalist imagery, staying true to the NewlyNamed brand identity. Content captured provided a competitive edge over other similar products and brands.