A new salon wanted to capture out-of-the-box content that introduced a high-fashion and sultry feel to the brand. In partnership with cutting-edge photographers to produce a content shoot that was giving “beauty” without screaming “Salon.”

In addition to content shoot production and direction, Lens delivered BTS for salon launch content, including clips, long-form videos and stock images.

The client had complete autonomy on how and when to publish their new media content.

Lens looked at what others in the industry were doing well and then asked “how can we go beyond what customers are currently seeing?”

With that, colors, trending hairstyles, and real people took the content shoot to a place the industry hadn’t seen yet.